In this connected world, the words you use to sell your business matter more than ever. Get them right and you lay the foundations for success. Get them wrong and you can condemn yourself to failure, no matter how great your goods or services.
Your words might read brilliantly well, but if your site can’t be found on Google, then you won’t notice the benefit. Web copywriting is a very different discipline to print writing as it requires an understanding of what attracts and repels search engines.
How We Work
- When we write your web copy, we start with some research. First we interview you to learn all we can about your business and its key selling points. Then we analyse your competitors’ online presence, to see whether they are speaking the right language.
- Next, we conduct keyword research to identify the search terms that your potential clients are likely to use when looking for businesses like yours.
- Once we have identified the most important ones, we weave them in to sparkling, search engine optimised copy that’s ready to hook your target market.